Gibson Guitars and Volkl Team up

Saw this article while doing work on the volkl page and thought I should share it. Pretty sick.

Marker and Völkl have partnered with Gibson Guitar Corporation to produce a series of unique electric guitars. Marker and Völkl themed guitars will be produced in Gibson’s Custom Shop in Nashville, Tennessee. The Völkl guitar is a black Les Paul Custom featuring graphical elements from Völkl’s newly redesigned Gotama ski model. The new Gotama is a “rockered” ski that combines incredible performance in powder snow with everyday versatility. Like the Les Paul, the Gotama is the pinnacle product in it’s class. The Marker guitar is a Flying V model in Gold Bullion with Marker’s “Rule the Mountain” logo. The aggressive design of the Flying V fits well with Marker’s popularity in the youth & freeride binding markets. “We’re incredibly proud to be associated with Gibson,” said Chris Adams, Marker Völkl’s Promotions Director. “Their craftsmanship has always set the benchmark in quality, so to partner with them on some special one-of-a-kind instruments is really exciting, especially because the guitars will ultimately help some good causes.” The guitars will be on display at many events throughout the fall and early winter, including many of the tour stops for RE:Session, the latest release from Teton Gravity Research. After being shown at the SIA Trade Show in January, the guitars will go up for auction, with the proceeds going to charitable causes. Proceeds from the Gotama Les Paul auction will support Protect Our Winters, an organization of Snowsports athletes and industry professionals dedicated to raising awareness of climate change. Proceeds from the Marker Flying V auction will go to the family of Shane McConkey, the popular Big Mountain skier and ski industry icon who was lost in a fatal accident this past March while filming in Italy. “These guitars are stunning,” said Gibson CEO Henry Juszkiewicz “We know there has always been a strong association between music and skiing, particularly in the ski films, so to be part of this with another top tier manufacturer like Marker Volkl is very exciting for us.” “We’re thrilled to be partnering with Völkl on this incredibly unique idea and we’re grateful for the opportunity to raise contributions for POW with it. The money raised will be re-directed towards a number of climate change initiatives we’re supporting this year”, said Jeremy Jones, Founder of POW. Auction details will be announced November 2, 2009 on this site and on Volkl's Facebook Page For more information on Gibson, go to The Gibson Web