How do you get your product in front of avid skiers with purchasing power? This is a great question that all of us ask on a daily basis. Looks like the team at Rossi has the right idea. They have set up an igloo hut at the mid-mountain base of Deer Valley that has lots and lots of demo skis that can be taken out for....NO CHARGE. I know. Amazing. You can walk in, talk to Rossignol test center employee, and take out a pair of skis and let them rip. I took out some Phantom 97's and they were awesome!You might have never gotten on a reverse camber ski, but now you can with S7's, S3's, Phantom 97's, and the list goes on. Take them out for 2 hours and have a blast. This is a great concept, and a great way to get people to try new things. Because the general public are the ones buying the product, and if you show them what's new, it just might entice them to buy some newer technology.
Great new technology out there so let yourself enjoy the ride!
No comments:
Post a Comment